How Ryan Higa added 200K YouTube views with a few seconds

View email in a web browser Hey YouTubers! You’re already making great videos. How are you going to push your work forward this year? We’ve got some ideas to get you started... Fresh, creative uses of YouTube A few seconds more adds 200,000 views THE WHAT A creator adds end-cards to his videos and is wowed by the results. THE WHY Creators have long featured end-cards in their videos, but are they really effective? Ryan Higa, one of YouTube’s biggest stars, had never used them -- he felt it was too salesy and might upset his audience. However, after a recent change of heart, Ryan added them to his latest videos, infusing them with his own voice and sense of humor. The result? He’s gained an average of 200,000 additional views per video, and 2.4 million more minutes of watch time. THE LESSON Even a top creator can benefit from “calls to action” at the end of a video. End-cards that stay true to the creator’s style and voice can drive views to other videos without upsetting fans. Nigahiga and HigaTV 11,767,525 Subscribers 1.7 Billion Lifetime Views Looking for more? Check out ‘Hawaii Trip!.’ What’s New With YouTube   Product News NEW YOUTUBE GUIDE It’s now faster for your viewers to get to what they love on YouTube. We’ve added playlists to the Guide and put My Subscriptions front and center on the home page. Get the details here. COMMENT MANAGEMENT HUB Staying connected with your audience is critical on YouTube. See, respond to, and moderate your comments all in one place at youtube.com/comments. Learn more.   YouTube Goes to Sundance At Sundance, YouTube creators Casey Neistat, Shira Lazar and Jimmy Conrad came out to host Live@Sundance, where they shared the latest news from the festival, filmmaker interviews, exclusive sneak peeks, and more. Dig into the episodes here and be sure to watch the YouTube Audience Award winning short! Know someone who’s missing out? Share this newsletter: Get Help: Help Center Stay in the know: Creator Blog  |  @YTCreators  |  +YouTubeCreators  |  +YouTube Channel Learn: Creator Playbook  |  Creator Hub © 2014 YouTube, LLC 901 Cherry Ave, San Bruno, CA 94066 This email was sent to decorideas101@gmail.com because you indicated that you are willing to receive occasional YouTube product-related emails. If you do not wish to receive such emails in the future, please unsubscribe here: http://www.google.com/appserve/mkt/optout/1euYiHJptZDmd3zuA4O3PrqcFd946CYt9?hl=en_US You can also change your preferences by visiting your Email Options in your YouTube account at www.youtube.com/account_notifications